Breast Cancer Awareness Week in the WNBA

By Stuart Winchester, for WNBA.com

The pink shoes are coming out.

So are the pink shooting shirts, the pink-and-white basketballs, and the pink-and-white jerseys.

Everywhere you see the WNBA from Aug. 23 to Aug. 30, from WNBA.com to pregame warm-ups to nationally televised matchups, you’ll see the color that is synonymous with breast cancer awareness.

In a league well known for its sustained commitment to giving back, Breast Health Awareness Week has stood out since the WNBA’s inception as its strongest community platform, raising more than $2 million to date. All 13 teams are again ramping up efforts for this leaguewide comprehensive initiative that includes online, in-arena, television, and community components that serve to both raise money for breast cancer research and educate women about detection and prevention. This year, for the second consecutive year, a partnership with ESPN will focus on donating funds to the Kay Yow/WBCA Cancer Fund®, in partnership with The V Foundation.

During Breast Health Awareness Week, teams will conduct pregame, halftime, and postgame programming and activities to educate fans about breast health, including ticket promotions, chalk talks, ceremonial tips, and ball exchanges. The centerpiece of individual team efforts will be the donation of autographed pink-and-white basketballs, which will be centralized in an online auction at auctions.wnba.com. All proceeds will benefit the Kay Yow/WBCA Cancer Fund®, in partnership with The V Foundation.

Additionally, the league’s breast health awareness efforts will be brought before a national audience with a pair of games on ESPN2, during which the courts, players, coaches, and referees will sport pink or pink-and-white signage, uniforms, ties, and lapel pins, respectively. The Sky will take on the Sparks on Tuesday at 10 p.m. and the Shock will meet the Silver Stars in a rematch of last year’s WNBA Finals on Saturday at 3 p.m.

Read the entire article: http://bit.ly/9jKJMw 

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Posted by Bob Starkey